讀舒國治寫 1985 的美國漫遊的文' 中國餐館中的".......房間沒有書桌。 這信寫於一家 sub 店。......"我也許第一次在矽谷嘗"潛水艇堡三明治"，不知如何點......

 

舒國治

.......房間沒有書桌。 這信寫於一家 sub 店。 (2005年的20年前 1985.....)

A sub shop

2026 08 查：google

A sub shop is a fast-casual or quick-service restaurant that specializes in making and selling submarine sandwiches. These long, cylindrical sandwiches are built on elongated bread rolls split lengthwise and stuffed with cold cuts, cheeses, vegetables, and condiments. [1, 2, 3, 4]

Key Features of a Sub Shop

The Bread: Uses a long, hinged or split roll (often called a sub roll, hero, or hoagie roll) rather than two separate flat slices of bread. [1, 2, 3]
Assembly Line Style: Customers usually order by picking a bread type, a protein (like turkey, ham, tuna, or meatballs), cheeses, and fresh vegetables, which are assembled to order. [1, 2, 3, 4, 5]
Hot or Cold Options: Serves both cold-cut style sandwiches and hot toasted or grilled options like Philly cheesesteaks. [1, 2, 3, 4, 5]

Other Names and Famous Examples

Regional Names: Depending on the region, subs are also known as hoagies, heroes, grinders, or wedges.
Popular Chains: Well-known global and national examples include Subway, Jersey Mike's Subs, and Potbelly Sandwich Works. [1, 2, 3, 4]

Would you like to know about the history of the sub sandwich, or are you looking for recommendations for a specific sub chain?

潛水艇堡店是一種快餐式或速食餐廳，專門製作和銷售潛水艇堡三明治。這些長圓柱形三明治是用縱向切開的長條麵包捲做成的，裡面夾著冷切肉、起司、蔬菜和調味品。潛水艇堡店的主要特點：麵包：使用長條的、鉸鍊式或切開的麵包卷（通常稱為潛艇堡麵包、英雄麵包或長條麵包），而不是兩片單獨的扁平麵包。流水線式：顧客通常選擇麵包類型、蛋白質（如火雞、火腿、鮪魚或肉丸）、起司和新鮮蔬菜，然後根據訂單進行組裝。冷熱選擇：既提供冷切肉三明治，也提供熱烤或煎烤的三明治，例如費城牛肉起司三明治。其他名稱和著名例子：地區名稱：根據地區的不同，潛水艇堡也被稱為長條麵包、英雄麵包、研磨機或楔形三明治。知名連鎖店：全球和全國知名的例子包括賽百味、Jersey Mike's Subs 和 Potbelly Sandwich Works。您想了解它的歷史嗎？您是想了解潛水艇三明治的種類，還是想找特定的潛水艇三明治連鎖店的推薦？

The submarine sandwich chain industry began in the mid-20th century along the U.S. East Coast, rooted in Italian-American immigrant communities. The market evolved from localized mom-and-pop storefronts into a global fast-food powerhouse, defined heavily by Subway, Jersey Mike's Subs, and regional pioneers. [1, 2, 3, 4, 5]

Early Roots and Regional Beginnings (1950s–1960s)

Mike’s Subs (1956): Opened in Point Pleasant, New Jersey, establishing the classic "Mike's Way" style of cold cuts, lettuce, tomatoes, onions, oil, vinegar, and spices. It was later bought and expanded as Jersey Mike's. [1, 2]
Blimpie (1964): Founded in Hoboken, New Jersey by three friends who wanted to replicate the local sub shop experience. [1]
Subway (1965): Started in Bridgeport, Connecticut as "Pete's Super Submarines", funded by a $1,000 loan from nuclear physicist Peter Buck to 17-year-old college-bound Fred DeLuca. [1, 2]

Growth and Standardization (1970s–1980s)

Franchising Models: Subway adopted a rapid franchising system starting in 1974, scaling massively by keeping overhead low and entry costs accessible. [1, 2]
In-Store Baking (1983): Subway introduced freshly baked bread within units, using the aroma as a core marketing tool. [1]
Name Changes & Expansion: Pete's Super Submarines officially became Subway in 1972. Competitors like Canada's Mr. Sub (founded 1968) and Wisconsin's Cousins Subs (founded 1972) expanded regionally. [1, 2, 3]

Modern Era and Corporate Restructuring (2000s–Present)

Global Dominance: By 2004, Subway surpassed McDonald's in total U.S. location counts. [1]
Marketing Milestones: Iconic promotional campaigns—such as the Jared Fogle marketing era in the 2000s—drove major growth, though the brand later severed ties in 2015. [1]
Recent Sales & Shifts: Facing competitive pressures and footprint corrections, Subway was acquired by Roark Capital in 2024 for $9.55 billion, while heritage chains like Jersey Mike's Subs accelerated national expansion. [1, 2, 3, 4]




潛水艇三明治連鎖店產業起源於20世紀中期的美國東海岸，根基在於義大利裔美國移民社區。該市場從本地化的夫妻店發展成為全球快餐巨頭，其中賽百味、Jersey Mike's Subs 和一些區域先驅者發揮了重要作用。早期發展與區域起源（50年代至60年代）Mike's Subs（1956年）：在新澤西州Point Pleasant開業，確立了經典的「Mike's Way」風格，即冷切肉、生菜、番茄、洋蔥、油、醋和香料。後來被收購並擴張，成為 Jersey Mike's。 Blimpie（1964 年）：由三位朋友在新澤西州霍博肯創立，旨在複製當地的三明治店體驗。 Subway（1965 年）：最初在康涅狄格州布里奇波特以“Pete’s Super Submarines”起家，資金來自核物理學家 Peter Buck 向即將上大學的 17 歲少年 Fred DeLuca 提供的 1000 美元貸款。成長與標準化（20 世紀 70 年代至 80 年代）特許經營模式：Subway 從 1974 年開始採用快速特許經營體系，透過維持低成本和降低准入門檻實現了大規模擴張。店內烘焙（1983 年）：Subway 在店內推出新鮮出爐的麵包，並將麵包的香味作為核心行銷工具。名稱變更與擴張：Pete's Super Submarines 於 1972 年正式更名為 Subway。競爭對手包括加拿大的 Mr. Sub（成立於 1968 年）和…威斯康辛州的 Cousins Subs（成立於 1972 年）在區域範圍內擴張。現代及公司重組（2000 年代至今）全球主導地位：到 2004 年，賽百味在美國的門市總數超過了麥當勞。行銷里程碑：標誌性的促銷活動——例如 2000 年代的 Jared Fogle 行銷時代——推動了賽百味的快速成長，儘管該品牌後來在 2015 年終止了與 Jared Fogle 的合作。近期銷售及變化：面對競爭壓力和門市佈局調整，賽百味於 2024 年被 Roark Capital 以 95.5 億美元收購，而像 Jersey Mike's Subs 這樣的傳統連鎖店則加速了全國擴張。