蘋果（Apple Inc.）明智地決定再追加1000億美元在美國製造領域的投資，華爾街對此表示讚賞，稱這是在唐納德·特朗普總統的貿易政策下規避高額關稅的戰略舉措，並可能重振其股價。儘管今年迄今，蘋果股價仍下跌了12%。
該公司於8月6日宣布啟動「美國製造計畫」（AMP），計劃在未來四年內在美國的總投資額將從先前的5,000億美元增加到6,000億美元。
這項決定的時機至關重要：同一天，川普宣布對未在美國生產半導體的公司徵收100%的關稅。而由於新的承諾，蘋果公司正式獲得了豁免。
對分析師來說，這項舉動傳遞的訊息很明確——這不僅僅是出於愛國主義的投資動機，而是一項精心策劃的策略，旨在保護iPhone業務免受可能損害其定價、利潤率和競爭力的關稅不利因素的影響。The company announced the launch of its American Manufacturing Program (AMP) on Aug. 6, bringing its total planned U.S. investment to $600 billion over four years, up from $500 billion previously.The timing was crucial: on the same day, Trump unveiled a 100% tariff on semiconductors for companies not building in the U.S. Apple, thanks to its new commitment, was officially granted an exemption.For analysts, the message was clear—this wasn't just a patriotic investment push, it was a calculated maneuver to shield the iPhone business from tariff headwinds that could hurt pricing, margins, and competitiveness.
蘋果（Apple Inc.）明智地決定再追加1000億美元在美國製造領域的投資，華爾街對此表示讚賞，稱這是在唐納德·特朗普總統的貿易政策下規避高額關稅的戰略舉措，並可能重振其股價。儘管今年迄今，蘋果股價仍下跌了12%。
該公司於8月6日宣布啟動「美國製造計畫」（AMP），計劃在未來四年內在美國的總投資額將從先前的5,000億美元增加到6,000億美元。
這項決定的時機至關重要：同一天，川普宣布對未在美國生產半導體的公司徵收100%的關稅。而由於新的承諾，蘋果公司正式獲得了豁免。
對分析師來說，這項舉動傳遞的訊息很明確——這不僅僅是出於愛國主義的投資動機，而是一項精心策劃的策略，旨在保護iPhone業務免受可能損害其定價、利潤率和競爭力的關稅不利因素的影響。
The company announced the launch of its American Manufacturing Program (AMP) on Aug. 6, bringing its total planned U.S. investment to $600 billion over four years, up from $500 billion previously.
The timing was crucial: on the same day, Trump unveiled a 100% tariff on semiconductors for companies not building in the U.S. Apple, thanks to its new commitment, was officially granted an exemption.
For analysts, the message was clear—this wasn't just a patriotic investment push, it was a calculated maneuver to shield the iPhone business from tariff headwinds that could hurt pricing, margins, and competitiveness.
Tim Cook appeals to Trump’s love of gold with a 24-karat base for Apple plaque提姆庫克用 24 克拉的蘋果牌匾底座來迎合川普對黃金的熱愛
川普宣布蘋果將在美國額外投資1,000億美元
白宮表示，這項承諾將使蘋果更多的供應鏈和先進製造能力落入美國。
在川普威脅對外國半導體徵收100%關稅之際，提姆庫克向川普總統贈送了一塊金底玻璃牌匾，並承諾在美國額外投資1,000億美元。
發佈於 2025 年 8 月 6 日
更新於 2025 年 8 月 7 日，美國東部時間凌晨 4:32
川普總統和蘋果執行長庫克週三宣布，蘋果將斥資 1000 億美元在美國追加投資，這是該公司為從美國供應商採購更多零件，避免總統對 iPhone 加徵關稅威脅而採取的最新舉措。
此前，庫克在金碧輝煌的橢圓形辦公室裡向川普贈送了一份 24K 黃金禮物，並對他大加讚賞。庫克強調了蘋果「美國製造計畫」的創立，該計畫旨在將更多公司供應鏈和先進製造業引入美國。
Trump Announces Additional $100 Billion Apple Investment in U.S.
The White House said the pledge would bring more of the company’s supply chain and advanced manufacturing to the United States.
Listen to this article · 5:18 min Learn more
Apple C.E.O. Gifts Trump Gold
0:51
Tim Cook presented a glass plaque on a gold base to President Trump and pledged an additional $100 billion investment in the U.S. as Trump threatened a 100 percent tariff on foreign semiconductors.CreditCredit...Doug Mills/The New York Times
By Luke Broadwater and Tripp Mickle
Luke Broadwater covers the White House. Tripp Mickle covers Apple.
Published Aug. 6, 2025Updated Aug. 7, 2025, 4:32 a.m. ET
President Trump and Tim Cook, Apple’s chief executive, announced on Wednesday that Apple would devote $100 billion to additional investment in the United States, the company’s latest move to buy more components from U.S. suppliers and avoid the president’s threat of tariffs on iPhones.
The announcement, in the gold-adorned Oval Office, came after Mr. Cook presented Mr. Trump with a 24-karat gold gift and lavished him with praise. Mr. Cook highlighted the creation of Apple’s American Manufacturing Program, focused on bringing more of the company’s supply chain and advanced manufacturing to the United States.
川普、法官、監管機構、立法者，
美国之音中文网 20250224
苹果公司2月24日宣布，将在未来四年里在美国投资5千亿美元，用于在德州设立人工智能（AI）服务器生产设施等项目。苹果公司说，这笔投资将在美国创造大约2万个研发就业岗位。特朗普总统稍早表示，苹果首席执行官库克几天前在白宫和他会面时表达了增加在美国本土投资的意愿。更多：https://www.voachinese.com
20250107
Tim Cook placed big bets on the Vision Pro and Apple Intelligence in 2024.
iPhone sales are flattening, prompting Apple to search for new revenue drivers.
However, early signs suggest Apple's bets on the two futuristic technologies are struggling.
(Credit: Getty Images)
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Ten Lessons from the book "Tim Cook: The Genius Who Took Apple to the Next Level" by Leander Kahney:
1. Be humble. Tim Cook is known for his humility and his willingness to listen to others. He is not afraid to admit when he is wrong, and he is always looking for ways to improve.
2. Be focused. Tim Cook is laser-focused on the customer experience. He is always thinking about how to make Apple products better and more user-friendly.
3. Be detail-oriented. Tim Cook is a perfectionist. He pays attention to every detail, from the design of Apple products to the customer service experience.
4. Be decisive. Tim Cook is not afraid to make tough decisions. He is willing to take risks and to bet on the future.
5. Be a team player. Tim Cook is a great collaborator. He is able to build strong teams and to get people to work together towards a common goal.
6. Be ethical. Tim Cook is a strong believer in doing the right thing. He is committed to making Apple a responsible company that is committed to sustainability and social justice.
7. Be innovative. Tim Cook is a visionary leader. He is always looking for new ways to improve Apple products and services.
8. Be customer-centric. Tim Cook is always thinking about the customer. He is committed to creating products and services that meet the needs of customers.
9. Be open to change. Tim Cook is not afraid to change. He is willing to adapt to new technologies and new markets.
10. Be passionate. Tim Cook is passionate about Apple and about its mission to make the world a better place. He is driven to succeed and to make a difference.
These are just a few of the lessons that can be learned from the book "Tim Cook: The Genius Who Took Apple to the Next Level." If you are interested in learning more about Tim Cook and his leadership style, I encourage you to read this book.
BOOK: https://amzn.to/3qMYJme
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