Ageing farmers threaten South-East Asia’s growth. How Russian brainrot became a hit for children.俄羅斯腦殘音樂如何風靡兒童 "Brainrot" refers to the perceived mental decline, cognitive fog, or reduced attention span caused by excessive consumption of low-quality, fast-paced, or "mindless"
How Russian brainrot became a hit for children.俄羅斯腦殘音樂如何風靡兒童 "Brainrot" refers to the perceived mental decline, cognitive fog, or reduced attention span caused by excessive consumption of low-quality, fast-paced, or "mindless" online content, such as short-form videos on TikTok. It is also used to describe the bizarre, overstimulating content itself, which can make users feel disconnected or sluggish.
Screenshot from Sigma Boy music video by Betsy and Maria Lankovskaia
In tune
貝齊和瑪麗亞·蘭科夫斯卡婭創作的《Sigma Boy》音樂錄影帶截圖
恰到好處
俄羅斯腦殘音樂如何風靡兒童
《Sigma Boy》的傳播速度比蝨子還快
How Russian brainrot became a hit for children
“Sigma Boy” has spread faster than nits
- Mental Impact: Symptoms often include feelings of mental exhaustion, decreased attention span, reduced ability to concentrate, and emotional desensitization.
- The Content: "Brainrot content" refers to shallow, repetitive, or chaotic internet memes and videos that offer little intellectual value.
- Context:While it is not a formal medical diagnosis, it is a slang term used to describe the, often humorous,, sensation of "rotting" one's brain after scrolling through social media for too long.
- Definition: It was named as one of the 2024 words of the year by Oxford University Press.
- Prevention: Limiting screen time and engaging in offline, stimulating activities are recommended to combat the feeling.
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