With the 50th anniversary of Ms. Monroe's death approaching, her image is experiencing something of a cultural moment.
--企業管理看個案 Lady Gaga
What goes into creating the world's largest pop star? Before her fame hit, Lady Gaga's manager faced decisions that could have derailed the performer's career. A new case by Associate Professor Anita Elberse examines the strategic marketing choices that instead created a global brand.