馬克·祖克柏的言論引發了新一輪的討論，他宣稱，人們曾經熟知的社群媒體模式實際上已經終結。這並非意味著平台正在消失，而是社交網路的原始模式已經發生了根本性的改變。曾經作為朋友聚會、時間軸和個人動態更新的空間，如今正演變成更加碎片化、演算法驅動、以內容創作者為中心的平台。
在祖克柏的設想中，人們不再主要使用社群平台與朋友聯繫或分享生活點滴。相反，用戶消費的內容來自創作者、網紅和人工智慧推送的資訊流，而這些內容往往與他們現實生活中的社交圈關聯甚少。發現取代了聯繫，娛樂取代了互動。社群媒體正從設計之初就變得越來越不「社交」。
這種轉變反映了使用者行為的改變。私訊、小組聊天和封閉社群取代了公開貼文。同時，短影片、推薦演算法和付費關注主導了用戶參與。平台正在從數位廣場演變為媒體引擎。
祖克柏的聲明也標誌著策略轉型。隨著競爭加劇和使用者習慣的演變，企業不再依賴傳統的社交網絡，而是透過人工智慧、沉浸式體驗和個人化內容來追求相關性。未來不再取決於你認識誰，而是取決於什麼能吸引你的注意力。
如果說社群媒體“終結”，那並非崩潰，而是轉型。簡單的連結時代已經讓位給複雜的數位生態系統，在這個生態系統中，身分、內容和技術不斷重塑人們在線上互動的方式。
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Mark Zuckerberg has sparked fresh debate by declaring that social media, as the world once knew it, is effectively over. The statement does not suggest that platforms are disappearing, but that the original model of social networking has fundamentally changed. What began as spaces for friends, timelines, and personal updates is transforming into something far more fragmented, algorithm-driven, and creator-focused.
According to Zuckerberg’s vision, people no longer primarily use social platforms to connect with friends or share life updates. Instead, users consume content from creators, influencers, and AI-curated feeds that often have little connection to their real-world social circles. Discovery has replaced connection, and entertainment has overtaken interaction. Social media is becoming less social by design.
This shift reflects changing user behavior. Private messaging, small group chats, and closed communities have replaced public posting. At the same time, short-form video, recommendation algorithms, and monetized attention dominate engagement. Platforms are evolving into media engines rather than digital town squares.
Zuckerberg’s statement also signals a strategic pivot. As competition intensifies and user habits evolve, companies are chasing relevance through artificial intelligence, immersive experiences, and personalized content rather than traditional friend networks. The future is less about who you know and more about what captures your attention.
If social media is “over,” it is not a collapse—it is a transformation. The era of simple connection has given way to a complex digital ecosystem where identity, content, and technology continuously reshape how humans interact online.
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