Girl她說
//美國富豪圈清流，捐30億，開破車穿簡樸背心
但他畫風低調，最愛穿格子襯衫、人字拖，甚至把價值 30 億美元的公司直接捐贈，直言 “從現在起，地球是我們唯一的股東”。我是 Jes，今天咱們就來聊聊這位特立獨行的企業家 —— 美國戶外品牌 Patagonia 的創始人伊馮・喬伊納德（Yvon Chouinard）。
如果你喜歡戶外運動，對 Patagonia 一定不陌生，而最初讓它 “出圈” 的，還要數這件被華爾街精英視作標配的抓絨馬甲。為什麼一件看似平平無奇的 “老頭背心” 能成為富豪標配？據說最初，是對沖基金大佬史蒂夫・科恩（Steve Cohen）為了讓交易員保持清醒，常年把辦公室溫度控制在 20℃，還貼心地給員工送上 Patagonia 抓絨背心保暖。后來高盛、摩根大通等機構也向 Patagonia 批量訂購，在背心上印上自家 logo；每年太陽谷峰會，大佬們更是紛紛穿著它亮相。
盡管品牌單品成了 “富豪新標配”，Patagonia 卻始終保持低調、特立獨行。創始人伊馮還寫過一本書 ——《Let My People Go Surfing》（《讓我的員工去沖浪》），書里提到，他允許員工隨時翹班去沖浪。看到這兒，我真想問一句：他們公司還招人嗎？
為什麼伊馮能把企業經營得如此 “反常規”？他在自傳里寫道：“我一直避免把自己定位成商人。我是攀巖者、沖浪者、皮劃艇愛好者、滑雪愛好者，還是個鐵匠。如果不得不成為商人，那我就要按自己的規則來。”
這份 “任性”，源于他對戶外運動的熱愛。伊馮從小就癡迷戶外，第一次創業，也是因為發現市面上的登山工具不好用，便自學成鐵匠，親手打造登山巖釘 —— 很快，他就靠這款巖釘賺到了第一桶金。但后來他發現，巖釘會對巖壁表面造成嚴重破壞，于是果斷放棄了這項賺錢的生意，轉而進軍戶外服裝領域。憑借專業的產品性能，Patagonia 最終成了戶外圈公認的頭部品牌。
從小身處自然的經歷，也讓伊馮對環保格外看重。Patagonia 不僅公開呼吁消費者 “少買衣服”，還明確表示只和 “將保護地球列為優先使命” 的公司合作。連華爾街的金融公司想訂購它的背心，都得先出示環保貢獻證明。
可以說，Patagonia 走的是一條和 “企業降本增效” 主流邏輯完全相反的路，卻反而贏得了市場和消費者的真心追隨。//
Ten Curiosities about the Republic of Chile:
1. **The Lone Star Flag**: Chile's flag is similar to that of Texas, USA. Both designs share similarities due to the influence of other nations' flags during their independence.
2. **The Driest Desert in the World**: The Atacama Desert, located in northern Chile, is the driest place on Earth, with some areas that haven't seen rain in centuries.
3. **A Long and Narrow Country**: Chile is one of the longest countries in the world, stretching over 4,300 km (2,670 miles) from north to south, but with an average width of only 177 km (110 miles).
4. **Easter Island**: Chile governs Easter Island (Rapa Nui), famous for its mysterious moai statues. It is one of the most remote inhabited islands in the world, located more than 3,500 km (2,175 miles) off the Chilean coast.
5. **Chilean Patagonia**: In the far south of Chile lies Patagonia, a region of extraordinary natural beauty with glaciers, fjords, and towering mountains.
有情世界：書與人 17 Bruce Chatwin (1940~1989) 簡介及成名作《巴塔哥尼亞高原上》(In Patagonia) 優點，Power of Patagonia 智利國家公園 National Geographic.....\ 兼談《夜間飛行》By Saint-Exupéry 莎士比亞《暴風雨》....；自傳自選集《我在這裡做什麼 》(What Am I Doing Here?)、《歌之版圖》（The Songlines）........France's flying storyteller • FRANCE 24 English《小王子》 What essential is invisible to the eye
https://www.google.com.tw/books/edition/In_Patagonia/lwY0bsk4tTcC?hl
https://www.google.com.tw/books/edition/In_Patagonia/lwY0bsk4tTcC?hl
巴塔哥尼亞高原上 / 布魯斯．查特文(Bruce Chatwin)著 ; 李欣容譯
パタゴニア / ブルース.チャトウィン著 ; 芹沢眞理子譯
What am I doing here / Bruce Chatwin.
歌之版圖 : 澳洲夢土的故事 / 布魯斯.查特文(Bruce Chatwin)著 ; 李麗薰譯
Under the sun : the letters of Bruce Chatwin / selected and edited by Elizabeth Chatwin and Nicholas Shakespeare.
With Chatwin : portrait of a writer / Susannah Clapp.
Bruce Chatwin / Nicholas Shakespeare.
6. **Gabriela Mistral’s Educational Legacy**: Gabriela Mistral, the first Latin American woman to win the Nobel Prize in Literature in 1945, was a renowned Chilean poet and educator who played a significant role in the development of the country's educational system.
7. **Independence**: Chile declared its independence from Spain on September 18, 1810, although it was not officially recognized until 1818.
8. **Climate Diversity**: Chile has a wide variety of climates, from the arid Atacama Desert in the north, to Mediterranean climates in the central region, and subpolar climates in Patagonia.
9. **Copper Powerhouse**: Chile is the world's largest producer of copper, and the mineral is a key component of its economy. The largest open-pit copper mine in the world, Chuquicamata, is located in northern Chile.
10. **The Strongest Earthquake Ever Recorded**: The 1960 Valdivia earthquake, with a magnitude of 9.5, is the most powerful earthquake ever recorded. It triggered tsunamis that reached as far as Hawaii, Japan, and the Philippines.
These facts highlight Chile's cultural, geographical, and natural wealth, a country with a fascinating history and diverse landscapes.
Credits: Clima Extremo
沒有留言:
張貼留言