伊隆馬斯克宣布,特斯拉即將停止生產Model S,這款速度快速、科技含量極高的轎車「開啟了他的商業帝國」。派崔克喬治寫道,特斯拉取消Model S的生產,實際上是放棄了自己一手締造的業務,轉而投向一個完全未經檢驗的概念。 https://theatln.tc/ah4dvqct
喬治認為:「Model S最大的遺產或許在於它將汽車變成了電子產品。」 自2012年Model S首次發布以來,特斯拉車主就能享受到一系列透過軟體下載推出的新功能——在Model S問世之前,「你買車時擁有的功能基本上就是你所能擁有的全部功能,」喬治繼續說道。 “特斯拉開創了汽車可以像智慧型手機一樣,透過數位化升級不斷改進的理念。”
喬治解釋說,特斯拉的最新舉措「是其退出汽車業務的一部分」。馬斯克已經明確表示,他希望將公司的重點轉移到人工智慧領域。 「特斯拉的投資者最近向馬斯克拋出了1萬億美元的巨額薪酬方案,即便該公司汽車銷量持續下滑,他們仍然看好能載你上班的無人駕駛出租車和能幫你澆花的機器人,」喬治繼續說道。 “投資者認為,如果像Model S這樣的汽車能夠改變世界,那麼就沒有理由相信馬斯克的機器人願景不能成就更偉大的事業。”
但喬治寫道,如果特斯拉證明了“人們想要電動車”,那麼“要證明人們想要類人機器人和沒有方向盤的汽車,可能就難上加難了。”
閱讀更多:🎨:Matteo Giuseppe Pani / The Atlantic
全賭上 AI:..馬斯克宣佈暫停火星計劃,將積極投入在月球設立工作站的目標.Elon Musk is betting the future of his business empire on AI近期的大膽嘗試或許會獲得回報。否則,他的商業帝國很可能岌岌可危。
The Atlantic
Elon Musk has announced that Tesla will soon stop manufacturing the Model S, the company’s speedy, high-tech sedan that “launched his empire.” In canceling the car, Tesla is effectively walking away from a business it helped create—and toward a totally unproven concept, Patrick George writes. https://theatln.tc/ah4dvqct
“Perhaps the biggest legacy of the Model S is that it turned cars into gadgets,” George argues. From the car’s initial release, in 2012, Tesla owners enjoyed a parade of new features rolled out via software downloads—prior to the Model S, “whatever features your car had at purchase were essentially all you ever got,” George continues. “Tesla pioneered the idea of a car that could, like a smartphone, get better over time with digital upgrades.”
Tesla’s latest move “is part of a retreat from the car business,” George explains. Musk has made it clear that he wants to reposition the company’s focus to AI. “The promise of robotaxis that can take you to work and robots that water your plants is why Tesla’s investors recently offered Musk a $1 trillion pay package even as the company’s car sales are slumping and slumping,” George continues. “If cars like the Model S changed the world, the investors would argue, then there’s no reason to believe that Musk’s vision for robots can’t do something even grander.”
But if Tesla showed “that people could want electric cars,” George writes, “it might be a much taller order to prove that they’d want humanlike robots and cars without steering wheels.”
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🎨: Matteo Giuseppe Pani / The Atlantic
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