創作者經濟，也稱為網紅經濟The creator economy, also known as influencer economy,創作者經濟如何重塑現代行銷 根據高盛研究公司預測，創作者經濟目前價值2,500億美元，到2027年將達到約4,800億美元。 利波維茨基女士招收學生不考慮他們的粉絲數量FOLLOWER COUNT 。有些學生剛起步，有些學生已經擁有數十萬粉絲。

 

A close-up photo of people’s manicured hands holding their phones. 

Ms. Lipovetsky admits students regardless of their follower count. Some were just starting out, while others already had hundreds of thousands of followers.Credit...Scott McIntyre for The New York Times

There has perhaps never before been more demand for Ms. Lipovetsky’s teachings. The creator economy is currently worth $250 billion, and it’s predicted to be worth around $480 billion by 2027, according to Goldman Sachs Research. As the industry booms, a Morning Consult survey last year found that more than half of Gen Z-ers aspire to be influencers and see it as a viable career path.

Creator economy

Wikipedia

https://en.wikipedia.org › wiki › Creator_economy

The creator economy, also known as influencer economy, is a platform-driven economy in which creators produce content, products, or services and distribute them ...Read more

How The Creator Economy Is Reshaping Modern Marketing

創作者經濟，也稱為網紅經濟，是一種平台驅動的經濟模式，創作者在其中製作內容、產品或服務並進行分發…閱讀更多

創作者經濟如何重塑現代行銷