2011年9月28日 星期三

Marilyn Monroe/ HBS Cases: Lady Gaga

你也許跟我一樣 看過許多有關馬麗蓮夢露的特別報導
半世紀過去了 她還是一直為人所利用:

Slide Show: Marilyn Monroe

With the 50th anniversary of Ms. Monroe's death approaching, her image is experiencing something of a cultural moment.


--企業管理看個案 Lady Gaga

HBS Cases: Lady Gaga
What goes into creating the world's largest pop star? Before her fame hit, Lady Gaga's manager faced decisions that could have derailed the performer's career. A new case by Associate Professor Anita Elberse examines the strategic marketing choices that instead created a global brand.



張貼留言

網誌存檔