OpenAI旗下的ChatGPT行動應用本週全球消費者支出突破30億美元大關。社群媒體充斥像 OpenAI 的 Sora 這樣的應用程式做的影片(「經過修改或合成」)，即使帶有警告"人工智慧影片"標籤，還讓數百萬用戶信其真實。

根據週四發布的一份新報告，OpenAI旗下的ChatGPT行動應用本週全球消費者支出突破30億美元大關。 TechCrunch引述應用情報提供者Appfigures的估計數據稱，這筆支出的大部分發生在2025年，預計消費者將在該應用程式上花費24.8億美元，較上年增加408%。 這一激增凸顯了該應用自2023年5月推出以來的持續走紅。 ChatGPT當年的營收為4,290萬美元，2024年更是實現了1036%的成長。 數據顯示，ChatGPT的成長速度明顯快於其他主流應用，僅花了31個月就達到了這個里程碑，而TikTok用了58個月，Disney+花了42個月。 根據 TechCrunch 引用 Appfigures 的數據報導，其他人工智慧應用，例如馬斯克領導的 xAI 旗下的 Grok，也呈現出類似的營收成長軌跡，但 ChatGPT 仍保持領先地位。 Grok 於 2023 年底推出，自開始獲利以來，其營收成長軌跡與 ChatGPT 非常接近，並逐漸獲得市場認可。 ChatGPT 的成功主要得益於其訂閱服務，例如每月 20 美元的 ChatGPT Plus 和每月 200 美元的 ChatGPT Pro。該應用程式近期推出的應用程式商店表明其可能擁有新的收入來源，例如廣告。由 Sam Altman 領導的公司週三表示，開發者現在可以提交應用程式以供審核，並有可能在 ChatGPT 上發布。 同時，人工智慧驅動的營收格局正在不斷擴大，Google等公司正在探索人工智慧廣告，而據報導，Anthropic 的目標是到 2028 年實現 700 億美元的營收。

OpenAI‘s ChatGPT reached the milestone of $3 billion in global consumer spending on its mobile app as of this week, according to a new report on Thursday.

The majority of this spending occurred in 2025, with consumers shelling out an estimated $2.48 billion, marking a 408% increase from the previous year, according to estimates from app intelligence provider Appfigures, as cited by TechCrunch.

This surge underscores the app’s growing popularity since its launch in May 2023, having initially generated $42.9 million that year, followed by a 1,036% growth in 2024.

ChatGPT’s ascent is notably faster than other major apps since it took just 31 months to hit this mark, compared to TikTok’s 58 months and Disney+’s 42 months, according to the data.

Other AI apps like Elon Musk-led xAI‘s Grok are on a similar revenue trajectory, although ChatGPT maintains a lead, TechCrunch reported, citing the Appfigures data. Grok, introduced in late 2023, has been gaining traction, closely following ChatGPT’s revenue path since it started monetizing.

ChatGPT’s success is largely driven by its subscription offerings, such as the $20 per month ChatGPT Plus and the $200 per month ChatGPT Pro. The app’s recent launch of an app store suggests potential new revenue streams, possibly including ads. The Sam Altman-led company said Wednesday that developers can now submit apps for review and potential publication in ChatGPT.

Meanwhile, the landscape for AI-driven revenue is expanding, with companies like Google exploring AI-powered ads and Anthropic reportedly targeting a $70 billion revenue goal by 2028.

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A.I. Videos Have Flooded Social Media. No One Was Ready.

Apps like OpenAI’s Sora are fooling millions of users into thinking A.I. videos are real, even when they include warning labels.

人工智慧影片充斥社群媒體，無人做好準備。

像 OpenAI 的 Sora 這樣的應用程序，即使帶有警告標籤，也讓數百萬用戶誤以為人工智慧影片是真實的。

YouTube uses Sora’s invisible watermark to append a small label indicating that the A.I. videos were “altered or synthetic.”

YouTube 使用 Sora 的隱形浮水印在影片上添加一個小標籤，表明這些 AI 影片「經過修改或合成」。

YouTube 發言人傑克馬龍表示：“觀眾越來越希望了解他們看到的內容是否經過修改或合成，從而獲得更高的透明度。”

“Viewers increasingly want more transparency about whether the content they’re seeing is altered or synthetic,” said Jack Malon, a YouTube spokesman.