Did you know that IKEA was founded by a young entrepreneur at the age of 17?The story of IKEA begins in 1943 in Sweden when a teenager named Ingvar Kamprad started the company. Kamprad, who was only 17 years old, began his business selling small products like pens 
and photo frames 
from his home. The name IKEA comes from the initials of his name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his hometown (Agunnaryd). 
At first, IKEA didn’t sell furniture. The company focused on simple, small everyday items, standing out for its affordable prices 
. But as the company grew, Kamprad realized the furniture market could offer great opportunities. In 1948, the company began selling furniture, but the real transformation came in the 1950s. 
In 1956, IKEA introduced the innovative concept of flat-pack furniture 
. This idea helped reduce transportation and storage costs, allowing the company to sell furniture at even lower prices 
.In 1958, IKEA opened its first store in Älmhult, Sweden, which became a massive success. This store was the first of many that would follow around the world 
. What made IKEA unique was that customers could see, touch, and try the furniture in the store 
, but then they would take it home in flat boxes 
, which reduced costs even further.In the 1960s and 70s, IKEA began expanding outside of Sweden, first to Norway 
and then to other countries in Europe . During the 1980s and 90s, the company went global, opening stores in places like the United States 
and Asia 
.Today, IKEA has more than 400 stores in over 50 countries 
and is known for offering a wide variety of modern furniture that is affordable for everyone . Kamprad’s philosophy of providing functional, high-quality products at low prices remains unchanged 
.---IKEA, from its humble beginnings in a Swedish farm to becoming a global giant, is a testament to how an innovative idea and clear vision can change the way people live and connect with their homes 
.Source: "IKEA: The Secret of the Swedish Retail Giant" –
Did you know that IKEA was founded by a young entrepreneur at the age of 17?
The story of IKEA begins in 1943 in Sweden when a teenager named Ingvar Kamprad started the company. Kamprad, who was only 17 years old, began his business selling small products like pens and photo frames from his home. The name IKEA comes from the initials of his name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his hometown (Agunnaryd).
and photo frames from his home. The name IKEA comes from the initials of his name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his hometown (Agunnaryd). At first, IKEA didn’t sell furniture. The company focused on simple, small everyday items, standing out for its affordable prices . But as the company grew, Kamprad realized the furniture market could offer great opportunities. In 1948, the company began selling furniture, but the real transformation came in the 1950s.
. But as the company grew, Kamprad realized the furniture market could offer great opportunities. In 1948, the company began selling furniture, but the real transformation came in the 1950s. In 1956, IKEA introduced the innovative concept of flat-pack furniture . This idea helped reduce transportation and storage costs, allowing the company to sell furniture at even lower prices .
. This idea helped reduce transportation and storage costs, allowing the company to sell furniture at even lower prices .In 1958, IKEA opened its first store in Älmhult, Sweden, which became a massive success. This store was the first of many that would follow around the world . What made IKEA unique was that customers could see, touch, and try the furniture in the store , but then they would take it home in flat boxes , which reduced costs even further.
. What made IKEA unique was that customers could see, touch, and try the furniture in the store , but then they would take it home in flat boxes , which reduced costs even further.In the 1960s and 70s, IKEA began expanding outside of Sweden, first to Norway and then to other countries in Europe . During the 1980s and 90s, the company went global, opening stores in places like the United States and Asia .
and then to other countries in Europe . During the 1980s and 90s, the company went global, opening stores in places like the United States and Asia .Today, IKEA has more than 400 stores in over 50 countries and is known for offering a wide variety of modern furniture that is affordable for everyone . Kamprad’s philosophy of providing functional, high-quality products at low prices remains unchanged .
and is known for offering a wide variety of modern furniture that is affordable for everyone . Kamprad’s philosophy of providing functional, high-quality products at low prices remains unchanged .---
IKEA, from its humble beginnings in a Swedish farm to becoming a global giant, is a testament to how an innovative idea and clear vision can change the way people live and connect with their homes .
.Source: "IKEA: The Secret of the Swedish Retail Giant" –
宜家創始人90歲大壽"摳"出一片新天地
他一分錢掰成兩半花，在舊貨市場買衣服：憑藉他的節儉和聰明才智，瑞典人坎普拉德使自己成為了億萬富翁。3月30日，這位宜家創始人迎來90生日。
（德國之聲中文網）如果讓他談談他的成功秘訣，宜家創始人坎普拉德（ Ingvar Kamprad）幾乎只有一個答案：節儉。在他90歲生日來臨之際，瑞典電視台TV4播放了一部有關這位 宜家家居的創始人的紀錄片。他說： "斯莫蘭人有點天生的摳門。" 斯莫蘭地區位於瑞典南部，是坎普拉德的家鄉。確切的說，他的家座落在小鎮阿姆霍特附近的一個院落。在瑞士生活了40年，妻子逝世之後，這位億萬富翁重新返回到這里居住。坎普拉德在繳稅方面也很摳。
外人難以看透的公司結構
宜家創始人坎普拉德家鄉小鎮阿姆霍特的宜家家居店
由於坎普拉德想方設法少繳稅，他和他的公司也受到尖銳指責。1982年，坎普拉德將公司改成了一個基金，地址設在荷蘭。包括宜家家居在內的整個公司經營結構令人幾乎難以弄清楚。不過公司的心臟仍在阿姆霍特小鎮的家中跳動。
這位企業家在接受電視台採訪時說："我很高興回到老家，與那些和我一起長大的老朋友相聚。"其中幾位目睹坎普拉德年輕時靠賣火柴起家、1943年只有17歲時就創建了宜家的老朋友已經逝世。
乍看上去，阿姆霍特是個沒有什麼與眾不同的普通小鎮。但是如果細看，就會看到在這裡的黃、藍色 宜家商店，聚集了來自幾十個國家的創新產品。坎普拉德的3個兒子全部接手公司的生意。雖然他已經退出了公司監事會，但是把公司完全交給兒子管理他還不放心。
莫斯科的宜家家居店
到舊貨市場購物
在坎普拉德迎來90歲生日之際，他在瑞典南部的家中接受了電視台的採訪。他談了他成功的歷程，同時也再次談到他最喜歡談的話題：節儉。他說："如果我看看我所穿的衣服，幾乎沒有哪件不是從舊貨市場買來的。"這是一位常在跳蚤市場購物的億萬富翁。
據宜家的一位發言人說，"宜家家族"為坎普拉德的90歲生日舉行"內部慶祝活動"。但是她沒有透露，這位 公司創始人是否參加慶典。
對於許多人來說，無法想像宜家沒有了坎普拉德。但是坎普拉德自己卻對此毫不擔憂。他說："我很幸運有3個兒子。他們都對經營宜家抱有極大的興趣。我們學會了合作，團結一致，在不放棄基本思想的原則下，推動公司的發展。"
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DW.COM
- 日期 30.03.2016
- 作者 Julia Wäschenbach
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