Kleenex is a brand name primarily known for their line of facial tissues. Often used informally as a genericized trademark for facial tissue,[1][2] Kleenex is a registered trademark of Kimberly-Clark applied to products made in 78 countries.[citation needed] The brand has other paper products like napkins and toilet roll.
舒潔（Kleenex）是一個以面紙系列產品聞名的品牌。它通常被非正式地用作面巾紙的通用商標[1][2]。舒潔是金佰利克拉克（Kimberly-Clark）的註冊商標，適用於78個國家的產品。 [需要引證]該品牌也生產餐巾紙和衛生紙捲等其他紙製品。
 Logo used since 2024 with an updated color based on the 2020 logo | |
 A box of Kleenex facial tissues | |
| Product type | Facial Tissue |
|---|---|
| Owner | Kimberly-Clark |
| Country | United States |
| Introduced | June 12, 1924 |
https://en.wikipedia.org/wiki/Kleenex
How a Brand Name Becomes Generic
Pass the Kleenex, please.
When you need to blow your nose, there’s a good chance you ask for a Kleenex, even if the box being handed to you doesn’t bear the Kimberly-Clark-owned Kleenex logo. When you use a brand name as a generic term, you’re using a proprietary eponym, or, more simply, a generic trademark. You’re probably familiar with this phenomenon, but there are more examples of it than you might realize.
You may be aware of Kleenex, Velcro and ChapStick, but what about escalator? Or dumpster? Linoleum, zipper, trampoline? All of these are (or were) trademarks of companies whose products were so successful that they came to represent an entire category. And it can actually cause quite a problem for those companies.
“Over time, a brand can be so famous and so ubiquitous that people associate that with the action,” said Michael N. Cohen, an intellectual property lawyer in Los Angeles. “In everyday usage, people start using that term.”
You may think nothing of it when you ask for a Band-Aid to cover a cut or scrape. But a company like Johnson & Johnson, which makes the world’s most famous brand of adhesive bandages, might have reason to worry because — theoretically, anyway — that degree of easy familiarity could put it in jeopardy of losing its trademark.
品牌名稱如何成為通用名稱
請遞給我舒潔紙巾。
Mary Zet 來源：Mary Zet
作者：Whitson Gordon
2019年6月24日
當你需要擤鼻涕時，你很可能會要一張舒潔紙巾，即使遞給你的盒子上沒有金佰利旗下的舒潔紙巾的標誌。當你將品牌名稱用作通用術語時，你就是在使用專有名詞，或者更簡單地說，就是通用商標。你可能對這種現像很熟悉，但類似的例子比你想像的多很多。
你可能知道舒潔紙巾、尼龍搭扣和唇膏，但你聽過手扶梯嗎？垃圾箱呢？油氈、拉鍊、彈翻床呢？所有這些都是（或曾經是）一些公司的商標，這些公司的產品非常成功，以至於它們代表了一個完整的產品類別。這實際上會給這些公司帶來相當大的麻煩。
「隨著時間的推移，一個品牌會變得如此知名和無處不在，以至於人們會把它與行動聯繫起來，」洛杉磯智慧財產權律師 Michael N. Cohen說。 “在日常使用中，人們開始使用這個詞。”
當你要一塊創可貼來包紮傷口或擦傷時，你可能覺得這沒什麼。但像強生公司這樣生產世界上最著名創可貼品牌的公司，可能有理由擔心，因為——至少理論上是這樣——這種程度的熟悉可能會讓它面臨失去商標的危險。
WWWW
AI 概覽
手帕的歷史 | 奧賽羅：最真實的男人…
莎士比亞戲劇《奧賽羅》中的手帕是愛情、忠誠和權力的重要像徵，奧賽羅將其贈予苔絲狄蒙娜，作為他們婚姻的信物。伊阿古操縱手帕，從苔絲狄蒙娜手中竊取，並將其嫁禍於卡西奧，使其變成了欺騙、背叛和毀滅的象徵，最終激起了奧賽羅的嫉妒，並導致了劇中的悲劇事件。
起源及最初的象徵意義
愛情信物：奧賽羅將手帕贈予苔絲狄蒙娜，苔絲狄蒙娜將其視為愛情的象徵和忠誠的承諾。
魔法屬性：手帕的起源頗具傳奇色彩，是女巫贈予奧賽羅母親，以求其丈夫的愛。
警惕：奧賽羅警告苔絲狄蒙娜要妥善保管手帕，因為它就像它所代表的愛情一樣，極其珍貴。
意義的轉變
伊阿古的陰謀：伊阿古深知手帕對奧賽羅的重要性，於是密謀將其偷走。
背叛的象徵：當伊阿古將手帕交給卡西奧時，它就成了苔絲狄蒙娜所謂不忠的證據，即使這項指控是虛假的。
毀滅的工具：手帕曾經是愛情的象徵，卻被伊阿古腐化成強大的工具，用來摧毀奧賽羅與苔絲狄蒙娜的關係以及他自身的理智。
手帕的後果
激起奧賽羅的憤怒：手帕的失落和濫用直接導致奧賽羅陷入嫉妒的狂怒，最終導致他謀殺了苔絲狄蒙娜。
悲劇的催化劑：《奧賽羅》的整個悲劇都與這件物品交織在一起，展示了愛的象徵如何被扭曲成巨大痛苦的催化劑。
- Othello gives the handkerchief to Desdemona, who treasures it as a symbol of his love and a promise of his fidelity.
- The handkerchief has a legendary origin, given by a sorceress to Othello's mother to ensure her husband's love.
- Othello warns Desdemona to keep the handkerchief as it is, like the love it represents, extremely precious.
- Iago, understanding the handkerchief's significance to Othello, schemes to steal it.
- When Iago places the handkerchief in Cassio's possession, it becomes physical evidence for Othello of Desdemona's supposed infidelity, even though the accusation is false.
- The handkerchief, once a symbol of love, is corrupted by Iago into a potent tool for the destruction of Othello's relationship with Desdemona and his own sanity.
- The loss and misuse of the handkerchief directly contributes to Othello's descent into jealous rage, leading him to murder Desdemona.
- The entire tragedy of Othello is intertwined with this single object, demonstrating how a token of love can be twisted into a catalyst for immense suffering.
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