鬥志旺盛的新出版商Bloom Books 如何在一年內讓 25 本書登上暢銷書排行榜尊重自助出版作者的創業精神

 鬥志旺盛的新出版商如何在一年內讓 25 本書登上暢銷書排行榜

布魯姆圖書公司在《五十度灰》的作者 E·L·詹姆斯的幫助下起飛。它打破了傳統，成為發展最快的浪漫出版社。

在聖克萊爾與布魯姆的第一次會面中，其編輯總監用精心設計的、大量數據的演示來吸引她。幻燈片包括他們計劃出售她的書的零售地點的地圖：巴諾書店和獨立書店，還有沃爾瑪、塔吉特和好市多商店以及機場。他們不僅想重新出版她的最新熱門作品，還想重新出版她的整個舊書和下一部小說，並讓她完全控制出版時間表、封面設計和行銷計劃。

「布魯姆尊重自助出版作者的創業精神，」她說。

How a Scrappy New Publisher Landed 25 Books on the Best-Seller List in a Year

Bloom Books took off with the help of E L James, the author of “Fifty Shades of Grey.” It broke with tradition and became the fastest-growing imprint in romance.

During St. Clair’s first meeting with Bloom, its editorial director wooed her with an elaborate, data heavy presentation. The slide deck included maps of the retail locations where they planned to sell her books: in Barnes & Noble outlets and independent bookstores, but also in Walmart, Target and Costco stores and in airports. They wanted to republish not only her latest hit but her entire backlist and her next novels, and offered her total control over the publication schedule, cover designs and marketing plans.

“Bloom respects the fact that self-published authors are entrepreneurial,” she said.

在看到她的暢銷書《Knockemout》系列受到瞭如飢似渴的讀者歡迎後，布魯姆在今年秋天推出了帶有色彩繽紛、設計邊緣的豪華精裝版，距平裝本發行兩年後。